Ali Can Ertem

Koton successfully combines both B2C and B2B in its e-commerce platform. While B2C delivers fashion to end consumers, we also serve wholesale buyers with B2B.

In B2C, Koton stands out for its user-friendly experience and wide range of products, while in B2B it offers tailor-made solutions to its partners. Koton's digital commerce strategy is to provide the best service to both individual customers and business partners, keeping these two segments in balance.

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