Apolline Picot

In a world of endless options, consumers expect more from brands to offer a different product.

Your success in retail now and in the future will require you to deliver memorable experiences that can convey the goals and values of your brand. It also requires brands to be able to meet consumers at every possible channel and contact point in order to stay up-to-date.

In this session:

* Explore innovative ideas to create world-class retail experiences for your brand,

* Will answer correctly by understanding the basic consumer facts and needs of your brand,

* You will understand the importance of creating peak brand experience moments in order to create lasting memories.

Working in Landor &Fitch's London and APAC offices since 2014, Apolline leads experience design with a strategic and multidisciplinary approach to key projects around the world. She has led innovative experience projects for brands such as Sephora, Microsoft and Singapore Airlines. In 2018, the store she designed for Arçelik won the RDI International Store Design award. At the APAC Real Estate Awards, the office he designed for Microsoft received the best office design of the year award.

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