Berna Baş

Boston Consulting Group (BCG) is a pioneer in strategy and management consulting, one of the most prestigious players in the industry, with nearly 100 offices and 25,000 employees in more than 50 countries. As a partner on the hottest topics in the agendas of business leaders, BCG enables companies that shape the future to reach their potential. Operating in Istanbul since 2010, the company provides consultancy services to Turkey's leading companies in many areas, especially in the retail and consumer sectors, as a strategic partner.

Many trends that are projected to reshape consumer habits and expectations, such as social networks, sustainability, metaverse and so on, continue to be on the agenda of all retailers, especially fashion industry players. So what exactly do these trends point to the future? What plane should we imagine from consumers' shopping journey to brand preferences? And what does it mean to be successful in this new future, literally?

In this session, BCG Managing Partner Asli Kurbay and Senior Executive Berna Baş will focus on how the trends shaping fashion retailing point to a future and what needs to be done to become a successful player in that future.

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