INFOMIZE - A NEW DIMENSION IN DATA-DRIVEN MARKETING
Duygu Bayram
Teknosa
Customer Experience, Crm and Data Analytics Group Manager
In the session, which will take place in collaboration with Mobildev and Teknosa, we will talk about Infomize, Mobildev's data-driven marketing solution that helps track customers' digital footprints and achieve higher conversions. We will explore ways to gain a competitive advantage in the retail sector through Infomize, which includes micro-services that allow tracking customer interactions, and features such as improving data quality and enrichment, audience analytics, hyper-personalization and segmentation.
With examples of conversions in SMS campaigns carried out by Teknosa with Infomize, we will take a closer look at the topic.