Erkut Gündüz

In this session, we will hear from Madame Coco Ecommerce Deputy General Manager Erkut Gündüz on how we can bridge the gap between versatile online and offline retail channels for consumers looking for an integrated experience. Consumers view all touchpoints as a single entity, including websites, stores operating in real space, and even mobile apps and social media purchases. Today's consumers expect a channel-independent, integrated experience. It does not matter how and when this happened.

From the perspective of “Total Customer Comfort” from the leading players in our country's retail sector, we will listen to the exemplary and effective practices that shape the customer experience.

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