Kına Demirel

Why did retailers, the places with the most customer visits in the world, enter the media world and how did they declare new kings and queens? What do the data and channels owned by retailers mean for brands? Do brands gain efficiency from retail channels? Kına Demirel, general manager of Turkey's first retail media company, will share the importance of retail media, its development and the results of many examples with brands. A guiding session for the development of this newest trend in the media world.