Melih Müminoğlu

The world trade network is in constant transformation. The EU, China and the US are the most important players, but China's share in world trade is constantly growing. By 2023, the World E-Commerce Market is expected to be $6 Trillion USD. The share of e-commerce in total retail has exceeded 20%. The e-commerce market is expected to grow by an average of 10% annually by 2027. China is the largest e-commerce market in the world and has a market size of about USD 3 Trillion alone. It has about 900 Million e-commerce customers, 300 Million transact e-commerce across borders and 90% are mobile. China's e-export market is $600 Billion and the e-export market to China is $90 Billion. 46% of China's total retail market is e-commerce.

The following topics will be addressed in this session of PTTAVM, which has a very important experience and systems in selling products by e-export to China:

1. What are the most important categories for Turkish goods?

2. How should the category strategy be made?

3. How should a marketing strategy be made?

4. Pricing strategy and competitor analysis?

5. Brand strategy and trademark registration

6. Logistics strategy and operation

A guiding session full of concrete suggestions to increase our e-exports to China.

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