Mustafa Fuat Vardar

Although personalization is evaluated only in terms of marketing and direct revenue impact, it is increasingly important to improve the customer experience, reach new leads, and build a long-lasting relationship with existing customers in a bombardment of messages.

When done right, personalization sets the stage for you to better engage with customers through relevant channels, deliver better customer experiences, and increase sales while increasing engagement and retention.

Although 71% of companies in the research said that personalization is very important, lack of personnel, increased data volume, insufficiently accurate analysis of data, infrastructure deficiencies and lack of integration are obstacles to this issue.

In this session, we will share examples of right and wrong personalization that takes place in different industries, as well as what needs to be done for a more accurate personalization.

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