Orhan Çamoğlu

AI-Artificial Intelligence is the most current “buzzword” and Google is at the forefront of “LLM” and “Generative AI”. This session will cover 5 points on which AI is transforming retail:

1. “Discovery”: AI helps customers discover products and services in new ways, such as “super personalized recommendations” and “product reviews”.

2. “Conversational commerce”: AI helps customers communicate with companies through “chatbots” and “voice assistants”.

3. “Inventory”: AI helps retailers ensure that the right products are in stock at the right time.

4. “Fulfillment”: AI helps retailers deliver their products faster with ways such as “same-day delivery” and “store pickup”.

5. “Trust”: AI helps retailers build relationships of trust with their customers by ensuring they are transparent about how they use data and responsible AI practices.

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