THE FUTURE OF E-COMMERCE: WHAT DO SHOPPERS REALLY WANT?
Tolga Nom
Divid
Sales Director
Tolga Nom, Sales Director of Divid, who emerged with video technology available for shopping: “We asked Turkish consumers about their e-commerce habits and questions about their favorite brands. As a result of our qualitative and quantitative research, we have extracted important data on what consumers actually want.”
Tolga Nom, “How eager are consumers against live broadcasts? What is the data that drives purchase decisions? How can brands get important/stay relevant in ecommerce?” While sharing answers to his questions, he will also be describing the “shoppable video technology” that will drive e-commerce.