Batur Can

In the past, it was only possible to measure and evaluate customer behavior with shopping data from physical stores. Today, thanks to big-data acquired through the omni-channel behavior of customers, the actions that can be taken to improve the customer experience are also being taken to a whole new dimension.

In this session, we will hear what needs to be done to improve omni-channel customer behavior and customer experience from Batur Can, General Manager of Fiba Retail Group Turkey, who manages 84 stores and online sales channels in 8 provinces and online sales channels of Gap and Marks & Spencer.