THE FUTURE OF CUSTOMER EXPERIENCE: COLLABORATION BETWEEN CRM AND AI
Serdar Türkoğlu
VeriPark
Senior Account Manager
In this presentation, we will explore the values and opportunities that customer relationship management (CRM) and artificial intelligence (AI) integration provides for businesses. Specifically, by addressing the integration of CRM with sales and loyalty programs, we will show how we improve the customer experience. In addition, in the presentation, where we will evaluate the impact of new technologies such as OpenAI Copilot on business processes, Koray Bozkurt, CSO of Pluxee, will tell the success story of CRM sales force implementation with loyalty program.